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Web Survey Bibliography

Title Validity Issues in Web Derived Survey Data
Year 2001
Access date 26.05.2004
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Abstract Interest in web based survey research has resulted in a small, but rapidly developing literature. Predominately, this literature has focused on comparing survey results obtained from the web with those from traditional paper, mail or telephone surveys and seemingly lacks research on internet survey non-response. This paper seeks to address that void and demonstrates the effect that non-response can have and the subsequent threat it poses to the validity of such data. Data used in our research comes from the 2000 and 2001 OSU Poll, an omnibus survey of faculty, staff and students at Ohio State University. The surveys were con-ducted in a mixed mode format (web with telephone follow-up of non-respondents) with about 1330 completed interviews from each, of which 62% and 69% were collected from the web. Findings indicate significant differences between respondents based upon mode of response in both the manner of response to study variables as well as in the demography of respondents. This research addresses the amount and magnitude of disparity between the two collection modalities and examines the impact of the telephone follow-up as it relates to the practical application of the data by clients.
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Year of publication2001
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - 2001 (57)

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